Category Archives: Value Proposition

Making Strong Networking Contacts Using Weak Ties

weak tie_frayed rope_breaking point

Who is more likely to refer business to you: a casual acquaintance or a close friend? The friend, right? Actually, no. Studies show that people with whom you have “weak ties” are more likely to refer you others and help you make connections. Learn how to get more referrals and connections from casual acquaintances by using these simple techniques. Continue reading

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