Category Archives: Marketing

Marketing Lessons from Disney’s Finding Nemo

Photo courtesy of Disney.

Disney has a new movie coming out called “Finding Nemo.” Oh, you’ve already heard of it? That’s probably because Finding Nemo won the Academy Award for Best Animated Feature in 2003 and for several years was the best-selling DVD of all time. So how is it new? Disney is repackaging and re-releasing the film in 3D later this year. And, that’s a great example for all marketers. You can create great content by recycling, repackaging and reinventing assets you already have. Here’s how: Continue reading

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Copyright © 2014 Chakisse Newton | All Rights Reserved Tagged |

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Marketing and Influence Made Easy

Easy Button

Looking for an easy way to influence others or market your solutions? Make it easy for your target audience to understand your ideas and use your solutions. This month’s newsletter, “Influence Lessons from Apple’s iPad” gives four simple steps to be persuasive by making it easy for your audience and I was pleased to see the same points echoed in today’s Wall Street Journal. Continue reading

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Copyright © 2014 Chakisse Newton | All Rights Reserved

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Influence, Marketing and Life Lessons from a Flash Mob

Have you seen the famous flash mob where people in New York Times were randomly “frozen,” the spinning beach ball of death at the TED conference or, my favorite, the hilarious Star Wars Subway Ride? If you have, you’ve seen Charlie Todd and his Improv Everywhere group at work. A week ago today, Charlie visited my home town and did a flash mob “mp3 experiment.” What can a flash mob teach you about influence and marketing? Plenty. Continue reading

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Copyright © 2014 Chakisse Newton | All Rights Reserved

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Five Reasons You’re Not Touching Your Customers Enough

Man and Woman Shaking Hands

Yesterday, a leadership program that I participated in sent me an email to verify my contact information. But 44% of the information was incorrect and I only graduated from the program last month. How did they get it so wrong?

That experience inspired me to write this blog post with five reasons you should “touch” your customers (and your prospects) more and why you might not be doing it enough. Continue reading

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Copyright © 2014 Chakisse Newton | All Rights Reserved

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What the Women’s World Cup Can Teach You (and Your Business) about Success

Getty Images

Sometimes, the difference between winning and losing comes down to one word: fundamentals. In the case of Japan’s upset World Cup victory over Team USA, those fundamentals were penalty kicks. In your business, the fundamentals may be marketing, communication skills or customer follow up. In your personal life, it may be developing your personal brand.

No matter who you are or what you do, you can learn from Japan’s win in the Women’s World Cup and use mastery of fundamentals to your advantage. Here’s how. Continue reading

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Copyright © 2014 Chakisse Newton | All Rights Reserved

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Building a Better Customer Experience … with Barcodes?

Design Barcode Inc.

It’s all too common to look for big ways to improve the customer experience, but what about small ways? The Wall Street Journal recently featured companies that are increasing customer engagement with custom barcodes.

What can you learn? That there are always opportunities to increase customer engagement if you use fresh eyes. Here are three things your organization can explore. Continue reading

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Copyright © 2014 Chakisse Newton | All Rights Reserved

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Sell Your Ideas: How to Go from Unknown to Essential

corn flakes girl

Have you ever wanted to sell a new idea to an unresponsive or uniformed audience? Here’s an “Influence in Action” Case Study that shows how to go from unknown to essential in four simple steps. Learn how a now “every day” product rose from obscurity. And, learn to use straightforward techniques to increase your influence so that your ideas, your brand and your organization can become “essential.” Continue reading

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Copyright © 2014 Chakisse Newton | All Rights Reserved

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Why Customer Service Improves When You Yell at Customers

Yelling Soldier

Would your customers like you more, be more satisfied and have a better user experience if you yelled at them? Maybe. We have all been bludgeoned with the idea that the customer is always right, so when is it to your advantage to “yell” at your customers? When they want you to, of course. Continue reading

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Copyright © 2014 Chakisse Newton | All Rights Reserved

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Help People Say “Yes” to Your Requests

If you want someone to say “yes” to your requests, make it easy for them to do so. One of the most powerful tools you can use to help people say “yes” is your language. Read on to learn how you can word your request to make a dramatic difference. Continue reading

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Copyright © 2014 Chakisse Newton | All Rights Reserved

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Increase Sales, Influence and Customer Satisfaction By Asking Good Questions

Not long ago, I was transferred to a customer service representative (CSR) in order to activate a credit card that have had for years, but almost never use. When she finished, she started a very effective sales process with one … Continue reading

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