Monthly Archives: February 2013

A Simple Technique to Make Your Ideas Irresistible

yes - notepad & pen

One of the fabulous books that I’m reading right now is Dan Pink’s To Sell is Human: The Surprising Truth about Moving Others. While working with a client on creating stories that connect with customers, we used Pink’s “Pixar Pitch” formula. This formula helps you focus on the value that you offer and how customers (or your listener) are better off because of your solution. Here’s how it works. Continue reading

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